CMA secures changes to how Worcester Bosch markets its boilers

The Competition and Markets Authority (CMA) has secured formal commitments – known as undertakings – from Worcester Bosch after investigating the brand’s claims about its boilers.

The CMA was concerned that Worcester Bosch’s marketing claims may mislead consumers into thinking that its boilers – marketed as ‘hydrogen-blend ready’ – are unique or special as they can run on a blend of up to 20% hydrogen. However, most boilers can do this.

In particular, the CMA was concerned that Worcester Bosch’s claims could give the false impression that consumers would reduce their carbon footprint and ‘future-proof’ their heating system by buying a Worcester Bosch boiler on account of it being ‘hydrogen-blend ready’. In fact, a consumer would be in the same position with other boilers on the market and, most likely, the one currently in their home.

In addition, the CMA was concerned that Worcester Bosch did not make it clear to consumers that it is uncertain whether hydrogen might be used for home heating systems in the future.

Worcester Bosch has formally committed to take steps to ensure it does not mislead consumers on the environmental benefits and ‘future-proofing’ of its boilers. It has committed to do this by:

• Withdrawing or changing its marketing material across all marketing channels

• Contacting its network of accredited installers and third-party retailers and asking them to remove or change any Worcester Bosch marketing material of concern to the CMA

The CMA has also taken a number of other initiatives in the green heating sector, such as sending warning letters to other boiler suppliers which led to positive changes in these businesses’ marketing practices. As part of a consumer awareness campaign, the CMA launched a consumer guide to remind people about their consumer rights.

Leading UK boiler brand is changing marketing practices following CMA action - GOV.UK (www.gov.uk)